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Nord-Bike Sülfeld

Demo bikes
Model page
E-bikes
E-bikes
Demo bikes
Nord-Bike Sülfeld logo
Home page
  • Client:
    Nord-Bike Sülfeld · Michael Hartig
  • Industry:
    E-bike dealer with workshop
  • Location:
    Sülfeld, Germany
  • Period:
    since 2025
  • Services:
    Relaunch, Web design, SEO, Maintenance
  • Technology:
    Joomla 6, YOOtheme Pro, newtastic Content Types, newtastic Custom Fields
  • Website:
    https://nord-bike.de/

A dealer who rides every day

Nord-Bike is Michael Hartig’s bike shop in Sülfeld near Hamburg: showroom and workshop for Himiway e-bikes, accompanied test rides – recently also in Süderbrarup near Schleswig. Michael Hartig is a master craftsman in metalwork with further training in bicycle technology and rides the bikes every day.

The starting point

Since December 2025 we have looked after nord-bike.de in a maintenance contract. The website already ran on Joomla and YOOtheme Pro, but at its core it was one long home page: all models one below the other, the specifications only as the manufacturer’s picture banners, page titles such as “home” or “d5_2.0” – and none of its ten pages had a description for Google.

Nord-Bike Sülfeld logo
Nord-Bike Sülfeld
The relaunch of an e-bike dealer: models as a content type with full specifications and a gallery, every page with its own title and description for Google – and a short way to a test ride.
Home page of Nord-Bike: Himiway e-bikes in the showroom in Sülfeld

Every model an entry with fixed fields

With newtastic Content Types every e-bike is an entry with its own fields: price, a note such as “New”, a short description and up to twelve specifications – motor, torque, battery, range, tyres, suspension, brakes and more. Empty values are hidden automatically. The photos live in the Media Upload field of newtastic Custom Fields: upload several pictures, choose the main one, the others form the gallery with a lightbox.

Overview of the e-bikes with a filter by type

Filter by type

Fat bike, full suspension, step-through or mid-drive motor – one click shows the matching models.

Data as text

Twelve fields per model instead of picture banners – readable for visitors and search engines.

Demo bikes

Offers with condition and price; a sold bike disappears by itself.

FAQ

Answers on test rides, technology and the workshop, ordered by topic.

Before and after

After
Home page of the new website (desktop)
Before
Home page of the old website (desktop)
After
Model page A7 Pro of the new website (desktop)
Before
Model page A7 Pro of the old website (desktop)

Being found

Every public page now has its own title and description for search engines, and the addresses speak for themselves: /e-bikes/himiway-a7-pro instead of index.php?view=article&id=6. Structured data describe the shop with address and opening hours and every model as a product with a price. The old addresses redirect permanently to the new pages.

16
pages with their own description for Google
7
models as a product with a price
100 %
of requests go to the site’s own server

Counted on 13 October 2026 on the preview of the new website; before, none of the ten pages had a description.

Navigation that leads to a test ride

The phone number and calling hours sit at the top, and the button “Book a test ride” is always on the right. The navigation follows the customers’ questions: e-bikes, demo bikes, test ride, service with workshop, riding courses and FAQ, about me and contact. On a phone the call is one tap away.

Home page on a phone, the old website on the left, the new one on the right

Privacy without a cookie banner

The fonts are served from the site’s own server, and the OpenStreetMap map only loads after a click. Before any consent the page sets just one own, technically necessary cookie – it needs no cookie banner.

Under maintenance

Since December 2025 we have looked after nord-bike.de in the Starter maintenance contract: updates of Joomla and YOOtheme Pro, display checks and an initial security check. This keeps the new website up to date as well.

The result

Nord-Bike has a website that advises as honestly as its owner: all models with their data at a glance, demo bikes at special prices and a short way to a test ride. The shop maintains new bikes, prices and photos in-house – Joomla stays the core, the content types provide the structure.

The home page on a desktop and on a phone